Why so many empty seats in London Olympic 2012?


Since Olympic is considered the greatest show on earth, it is assumed that there would be a huge demand for tickets and thus gallery will be full of sports fans.

But we can all see how many of the events in London Olympic so far have got plenty of empty seats!

How did it happen?

First let us understand how Olympic seats are sold. The seats are grouped under different categories. Roughly, there are two major categories – open to public and official allocations. Open to public is a fraction of the total seats. The rest are divided among corporate sponsors, Olympic officials, political dignitaries etc. The sponsors are officials are given a large number of free tickets (in return for their sponsorship or as perks in case of officials). These groups, theoretically, are expected to re-distribute the tickets among their own people.

Clear, this did not happen. After receiving the free tickets, the sponsors or officials often did not bother distributing them to their employees or associated. Even when they distributed, it went to people who were not that interested in the events – so never bothered to turn up in the events.

There is a demand from public that why empty seats are not filled by waiting public then and there. The Olympic organizing committee is yet to announce their plan of how to fill those seats up going forward during the rest of the Olympic session.

This incident surfaced the unethical nexus between Olympic organization committee and corporate sponsors where general public’s interest is sacrificed in favor of corporate sponsorship and officials’ personal agenda.

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